My name is Armando Cervantes. I'm a Product Designer who loves to
create user-friendly products
go fly fishing
create user journeys
spend time with family
create cross-platform experiences
off-road and camp
create design systems
extra space
Design Cross
Platform Experiences
Product and
Design Systems
Let’s get in touch!

Recent Works

Transforming Compliance Operations with AI: From Days to Minutes

At ClickBank, I led the research and design of an AI-powered compliance platform that transformed how internal teams reviewed storefronts (pitch pages), claims, and documentation. This reduced the review cycles from days to minutes while preserving accuracy, trust, and human oversight.

Driving a 15% Conversion Lift Through a Scalable No-Code Order System

At ClickBank, I designed and led the company’s first WYSIWYG editor, establishing the foundation for a scalable no-code order platform that enabled seller customization and drove a 15% increase in conversion.
"I strive for two things in design simplicity and clarity. Great design is born of those two things."
Lindon Leader
— FedEx Logo Creator

Product Design at Scale: Growth, Platforms, and AI

A collection of product design work spanning multiple products, teams, and problem spaces. Some designs are live in production, while others capture exploration and iteration—demonstrating how I design systems, test ideas, and evolve solutions at scale.

Enabling Seller-Led Growth Through a Flexible Funnel and Paylink Platform

Designed and led the evolution of a scalable, flexible e-commerce funnel platform that enabled sellers to organize product offerings and optimize pricing strategies in response to regional demand and shifting market conditions.
Case Study Coming Soon.
5+
Years Experience
over 30 projects
7
0->1 Product Launches
combined organizations
20K
Users Impacted
combined organizations
My Expertise

Creating exceptional user experiences

My focus is on defining strategic visions for user experiences that align with business objectives while advocating for user-centered design principles.
Sketching
and Prototyping
Design for Cross
Platform Experiences
User Research
and Testing
Remarks

What my collegues have to say

"As a front-end developer working closely with Armando for nearly three years, I can confidently say that his communication, even across an 8-timezone difference, is second to none. He is always prompt to respond and takes the developer’s perspective seriously, which has made our collaboration seamless and highly productive. His continuous improvement, combined with a great understanding of work-life balance, allows him to consistently bring positivity to the team, making him a joy to work with. His dedication to clear, developer-friendly communication and his ability to adapt have made him an invaluable partner in our projects."
Michael Miller
Front-End Developer
"Armando is an exceptional designer with a holistic approach, blending usability, design patterns, and heuristic evaluation. Client-focused and results-driven, he excels in conducting interviews and usability tests. His strong instincts for identifying experience and flow issues allow him to refine designs through careful audits and testing. Armando’s ability to distill complex designs into MVPs, while crafting essential interactions, animations, and flows, demonstrates his leadership. He partners seamlessly with developers to resolve issues early, preventing costly setbacks. As a design leader, he owns the interaction design process, going beyond typical responsibilities to ensure a seamless user experience. A true "T" shaped leader, he brings both deep design expertise and broad product insight to the table."
Becky Reed
VP of Product
"Armando excels in both communication and emotional intelligence, skillfully adapting his approach to meet the needs of his team members. His ability to connect with others ensures that everyone is aligned and engaged, leading to stronger collaboration and impactful UX outcomes. As a design leader, Armando strikes the perfect balance between visionary strategy and practical execution. He remains focused on the big picture while effectively navigating the complexities of each project. His remarkable ability to break down challenges into manageable steps—without becoming overwhelmed by obstacles—drives consistent progress toward exceptional results."
Jason Scherer
CTO